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IKEA
Ingvar Kamprad founded IKEA in 1943 at the age of 17, selling goods like pens and wallets. Småland, his home county in Sweden, was heavily forested with stony soil. Hardship bred a tough, resourceful people who were expert at making the most of a little, qualities that have always been at the heart of IKEA.
IKEA Greenhouse Event
The Ikea Greenhouse Event is a campaign run by IKEA. Filled with events and activities based around plants and eating plant based foods.
I was the graphic lead on this campaign. We wanted to go big with this campaign around the store so instead of small banners as our guidelines suggested I decided to design the activity communication onto the boards, raise them up onto pallets so that they're more visible and have greenery on the pallets also. This campaign involved collaborating with the visual merchandisers and the sales team.
Sustainability Thread
IKEA like to focus on a strong sustainability thread throughout the store. IKEA is proud of their sustainable products and solutions that they have. The sustainable thread is recognisable by it's green dots, white typography and minimal style. I like to describe it as clean and green.
A thread like the sustainable thread is an ongoing thread and needs to be kept strong at all times, this is done by the whole graphic team. The pictures below show my contribution to the graphic thread in the store. From copywriting to being the graphic lead on the Sustainable Living Shop implementation. This involved working with the visual merchandisers & the interior designers making sure that the products displayed and the roomset stories are marrying with the communication that I created for that area.
Launch 3 - Spring Launch
IKEA's spring launch concept was "unboxing." Usually in Spring people think about cleaning and putting things away in boxes, but to break into Spring we unboxed spring instead of putting it away.
There are 4 launches every year - Spring, Summer, Autumn & Winter. This Spring Launch is the most recent launch that I led. From the very beginning there was plenty of planning and concept developing along with problems to solve. A big problem can be issues with stock which has a domino effect. The launches involved working with the commercial sales team, visual merchandisers, interior designers, painters and carpenters. A lot of work went into the four launches throughout the year. As soon as one launch is implemented it is the beginning of the next.
Internal Communication
Internal Communication in IKEA office area.
Assisting the internal communication co-worker was a responsibility of mine. While they work closer to the marketing department it was my responsibility that all internal graphics were maintaining the IKEA Identity.
It is as important to represent the brand to IKEA co-workers as well as their customers.
IKEA Family Thread
IKEA Family is a club where customers can avail of discounts and a number of benefits.
The IKEA Family thread is another thread that all of the graphics team are responsible for. I maintained the thread and designed the monthly family offers.
Lowest Price Thread
IKEA has many commercial messages throughout the store. IKEA prides itself on providing products to many people and for every wallet. The Lowest Price thread stands out and 'wows' customers with the price and quality of the products.
The whole team were responsible for this thread. Below are key areas that I designed and implemented while collaborating with the visual merchandisers and the interior designers. Although the thread has a distinct identity, the challenge is adapting this to room sets, homes and statement medias while respecting the guidelines.
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